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Taiwo Ajayi — Digital Marketing Specialist
Digital Marketing Specialist

Build a stronger online presence. Reach the right audience. Grow on purpose, not by accident.

Data-driven digital marketing for small businesses ready to grow. I combine strategy, SEO, content, LinkedIn and analytics to turn online visibility into measurable results.

6+
Years, since 2020
10
Core services
03
Certifications
03
Disciplines · marketing, data, accounting
The problem

Your business deserves more than random posting

Having a website and social accounts doesn't automatically mean your digital marketing is working.

  • Getting your business noticed online
  • Maintaining a consistent social media presence
  • Attracting the right audience
  • Creating content that actually connects with customers
  • Improving your website's visibility on search engines
  • Turning visitors and followers into leads
  • Knowing which marketing activities are producing results
  • Finding time to manage marketing while running your business

That's where I come in — I help small businesses create a clear, strategic, and data-informed digital marketing approach that supports their business goals.

What I do

Digital marketing that connects strategy with results

I help small businesses build the right digital foundation, communicate their value, attract their ideal audience, generate leads, and make smarter decisions using data.

01

Website Management & SEO

Maintaining a professional, user-friendly website while improving search visibility through SEO, keyword optimization, content updates and technical improvements.
02

Social Media Management

Consistent, engaging presence through content planning, creation, scheduling, community engagement and performance monitoring.
03

LinkedIn Management & Personal Branding

Helping professionals and organizations build authority, share valuable content, and position themselves as credible voices in their industries.
04

Content Marketing & Article Writing

Audience-focused content that educates, builds trust, improves search visibility, and positions your business as an industry authority.
05

Social Media Content Strategy

Customized strategies aligned with your goals, audience and customer journey — every piece of content has a purpose.
06

Lead Generation & Conversion Strategy

Turning attention into action through strategic content, calls-to-action, landing pages, lead magnets and conversion-focused campaigns.
07

Digital Marketing Strategy & Consulting

Identifying the right channels, understanding your audience, improving positioning, and developing a practical marketing roadmap.
08

Data Analytics & Performance Reporting

Measuring performance, identifying opportunities, and helping you understand what's working — and what needs to change.
09

Email Marketing & Newsletter Strategy

Nurturing relationships with prospects and customers through strategic campaigns, newsletters and valuable content.
10

Digital Marketing Audit

Evaluating your website, SEO, social media, content and overall strategy to identify gaps, opportunities and actionable next steps.
The difference

Stop guessing. Start marketing with a strategy.

Digital marketing should be more than posting consistently and hoping something works. My approach brings together three essential elements.

01 / Strategy

Understand first

We start by understanding your business, audience, goals and customer journey — then identify the channels and tactics that make sense for you.

02 / Content

Give people a reason

Your audience needs a reason to pay attention, trust your brand, and take action. I build content designed to educate, engage and drive it.

03 / Data

Decide with evidence

I track the metrics and KPIs that matter, so decisions are informed by evidence — not guesswork.

The goal isn't simply to help you "be online." It's a digital presence that attracts the right people, builds credibility, and supports sustainable growth.

Who I work with

Digital marketing support for small and growing businesses

  • Have an existing business but struggle to get noticed online
  • Need a professional and consistent social media presence
  • Want to improve website visibility through SEO
  • Need high-quality content that positions them as industry experts
  • Want to use LinkedIn to build a personal or company brand
  • Are ready to move from random posting to strategic marketing
  • Value data and want to understand what's driving results
  • Want sustainable, long-term growth over overnight promises
My sweet spot

Small and growing businesses that don't yet have a full in-house marketing team.

I become your strategic digital marketing partner — helping build the right online foundation, attract your ideal audience, generate leads, and make better decisions using data.

I especially enjoy working with consultants, coaches, professional service providers, nonprofits and purpose-driven businesses that have a strong story but need help communicating it online.

TA
About me

Hi, I'm Taiwo Ajayi.

Accountant by profession. Digital marketer by passion. Data-driven by approach.

I'm a digital marketing specialist who helps small businesses build stronger online brands, connect with the right audiences, and turn digital visibility into meaningful business opportunities.

My professional background combines digital marketing, data analytics and accounting — giving me a unique perspective on business growth. Accounting sharpened my attention to detail and my read on numbers and financial outcomes; digital marketing lets me apply that analytical mindset to SEO, content, social media, LinkedIn and strategy.

I believe effective marketing isn't about being everywhere. It's about being where your audience is, communicating the right message, delivering value consistently, and measuring what matters.

My goal is simple: to help your business move from simply being online to building an online presence that works for your business.

Let's Work Together
2020
Career start
3
Continents worked across
3
Certifications earned
My approach

A practical, strategic and data-informed approach

Every business is different — I don't believe in one-size-fits-all digital marketing. My approach follows four stages, in order.

01

Understand

I take the time to understand your business, audience, goals, challenges, competitors and current digital presence.

02

Strategize

I identify the opportunities that matter most and develop a practical strategy based on your objectives and resources.

03

Execute

From content and SEO to social media and LinkedIn, I help implement the strategy consistently and professionally.

04

Measure & Improve

I monitor performance, analyze relevant data, and use insights to see what's working and where to improve.

Strategy → Execution → Measurement → Optimization
Experience

Professional experience

May 2025 — Present

Digital Marketing Manager

AccessForAll LLC — Mobile, Alabama, USA

Managing digital marketing activities designed to strengthen online visibility, communicate the organization's mission, engage target audiences, and support business growth.

February 2022 — March 2025

LinkedIn Manager

Changing Paces — Ontario, Canada

Managed LinkedIn presence and developed strategic content designed to increase visibility, strengthen thought leadership, and engage relevant audiences.

April 2020 — November 2022

Digital Marketer

Setters Group — Bali, Indonesia

Supported digital marketing activities focused on online visibility, audience engagement, content and digital growth.

  • Fundamentals of Digital Marketing CertificateGoogle
  • Search Engine Optimization CertificateCoursera
  • Master in Digital Marketing CertificateLinkedIn Learning
Testimonials

What clients say

Taiwo took the time to research my business and ask the right questions. He gave thoughtful suggestions, was willing to learn how I run my business, and wasn't afraid to ask clarifying questions to find ways to work together.

Simma Lieberman
Founder, Simma Lieberman Associates

Taiwo was a pleasure to work with — polite and professional, with a powerful ability to see the big picture and identify every piece that has to be put in place. He's thorough and detail-minded.

Trish Robichaud
Founder, Changing Paces

Taiwo is very ethical and considerate. He strives to do the best he can and is proactive — I appreciated his follow-up and consistent way of looking to provide value and support.

David Carr
Owner, Steward Your Business
FAQ

Frequently asked questions

Website management and SEO, social media management, LinkedIn management, content marketing and article writing, digital marketing strategy, lead generation, email marketing, and data analytics and performance reporting.

No — you don't need to be everywhere. I help you identify the platforms where your ideal customers are most active and build a strategy focused on those channels, so time and resources go where they generate the greatest impact.

I use relevant data and KPIs — website traffic, search rankings, social engagement, audience growth, leads generated, conversion rates and customer acquisition — to see what's working and continuously improve your strategy.

It depends on your goals, industry, competition and the strategies we implement. Social engagement and paid campaigns can move quickly, while SEO and content marketing typically need consistent effort over several months. I focus on sustainable growth over unrealistic overnight promises.

You can manage it yourself, but it takes time, consistency, strategy and the right expertise. I bring together content, SEO, social media, strategy, LinkedIn and data analysis — so you can focus on running your business while I focus on building visibility and opportunities for growth.

Contact

Let's build a digital presence that works for your business.

Your business deserves more than simply being online. Whether you need ongoing support, a strategy consultation, or a full digital marketing audit — I'd love to hear about your business.

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